Following their show at 2011 ARISE Magazine Fashion Week, the brand is out with its newest offering targeted at its youthful customers – The Rebirth L’or Collection. Moving slightly away from the floor-length pieces presented at ARISE, the collection features an array of cocktail dresses with sheer, lace and embroidered details. The collection is a transition from the designer’s previous work and it reflects the growth in the understanding of her brand, and also, with this collection, I see a more defined brand identity. It’s a very wearable collection, and I definitely expect to see these rocking the red carpet.